Logo design is the first step in creating brand awareness, and an important part in any successful website project. A good logo will harness the characteristics and traits of your brand.
It should be simple and leave a significant impression, one that can be processed without a second thought, essentially etching the logo design in their heads. This is a critical first step in instigating brand awareness.
If all a customer sees is your logo, they should still be able to take away a point of view that communicates your brand ideology.